The initiative aims to increase the awareness of citizens about the existing environmental pollution in the city of Skopje caused by the (over)usage of plastic, the current management of the waste and the existing mechanisms in place. The 2I envisages preparation and implementation of a video campaign about the problem, its extent and consequences as well as proposed solution. This 2I proposes increasing public awareness about the need and benefits of increasing the number of Reverse Vending Machines (RVMs) (solution promised by the city of Skopje) and further promoting the introduction of RVMs in other municipalities. These actions are expected to contribute to better living conditions of the citizens in the city of Skopje, but it will also indirectly respond to bigger environmental problems such as global warming and climate change.